Saturday, December 17, 2011

When Is a Taxi Not a Taxi?

You use Uber by creating an account, logging in with your credit card information, and downloading an app to your smartphone. Then when you want a ride, you fire up the app. It uses your phone?s GPS and Uber?s sophisticated traffic models to tell you how close the nearest car is (always less than 10 minutes away during my three field tests) and if you like the proposition, you press the button. When your ride is ready, you get a text message?letting you wait for the car without leaving the comfy confines of your party/bar/house to stand exposed to the elements?and then you hop in. The driver takes you where you want to go, and out you hop. Billing is automated via the information you already provided and tip is included. Uber, meanwhile, doesn?t actually own any cars or employ any drivers. It?s just a booking service that takes a commission for facilitating the transaction.

Source: http://feeds.slate.com/click.phdo?i=fd1b8ce099895119d7c7fcbef58af378

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